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Marketing in China
Trends to Adapt and Succeed in Today’s China

Topics include:

  • Trends in demographic shifts and their importance to segment Chinese markets
  • Market drivers to guide your China marketing initiatives
  • Decipher government signals to align with your corporate priorities

Lydia Price, PhD  Lydia Price, PhD
Associate Dean - Academic Director of MBA Program
Professor of Marketing
Chinese European International Business School

The dynamic China market in 2010 will create many new opportunities for US companies. With bustling business markets and consumer markets consistently generating double digit growth, knowing, understanding, and adapting to these trends of the future are critical to your success. Dr. Lydia Price, Associate Dean and Marketing Professor of the #8 globally ranked Chinese European International Business School in Shanghai, China (only 4 US MBA programs rank higher) will provide an invaluable perspective to these new trends in today’s China market. If you are planning to market or currently marketing products in China, this presentation delivers a mainland perspective and gives Minnesota marketing professionals a great opportunity get the real picture of China today. Come ask questions from an independent source and help you make better decisions for the China market.


6:30PM Registration
7:00PM Lecture followed by Q & A
8:30PM Networking

General Sponsor:

US-China Business Connections China Center, University of Minnesota Minnesota Chapter of American Marketing Association