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Product Development


$130MM Promotional Products Company


Multiple recent acquisitions, constrained resources, short product life cycle, and a highly competitive market was straining and informal “Just In Time” new product development department.

Business Objective:

Advise Senior Management team to strategically restructure the International New Product Development department with extensive ties to Asian suppliers to effectively meet the demands of today’s market and scalable to meet tomorrow’s demand.


Worked seamlessly with company management to effectively collaborate cross functionally at all levels of the company. Analyze supply lines and operational activities to effectively create, implement, and execute elements of a Stage Gate New Product Development process.


  • Significant reduction in product development cycle time and improved accuracy
  • Generated a large surplus in new product supply levels
  • Trained and seamlessly integrated a new department director
  • Identified significant sourcing cost reduction opportunities with new Asian suppliers


With the rare ability to understand, empathize, and communicate with multicultural stakeholders, Asia Business Consulting is a team of dedicated professionals who effectively bridges the barriers commonly encountered.  We are delighted with the services of Asia Business Consulting and would highly recommend this company to others trying to optimize their organizational activities in Asian markets.