Asia Business Consulting Logo

 

   
Home » Case Studies: Market Entry
 

Market Entry

Company:

$2.3B Multinational Corporation

Problem:

The company has over 60 worldwide subsidiaries, spanning multiple industries and company resources and capabilities. All companies have one thing in common, a growing need to know how to do business with China.

Business Objective:

By endowing multiple academic institutions to help our desire to contribute to collegiate study abroad programs, Asia Business Consulting was contracted to review the business plan and present new research for a planned $11MM education facility in Shanghai, China.

Recommendations:

  • Identified target market locations, market segments
  • Determined purchasing behavior (VoC) and demand levels
  • Established acceptable price points in product value proposition
  • Identified strategic high value/high margin product offerings
  • Created sustainable product differentiation in highly competitive market
  • Optimized profit repatriation by assessing entry strategy and local business structure.

Results:

The Business Plan Review, combined with the new research revealed several new challenges to accomplish our goals. The company chose to acquire a domestic competitor that was competing in the same space.

Comments:

With the comprehensive due diligence and analysis of our goals and objectives, Asia Business Consulting exceeded our expectations and delivered a product that saved our company time and money. We highly recommend the services of Asia Business Consulting and would be happy to provide a reference.