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Home » Our Approach: Overview

Overview: Select the Best Decision “for You”

Our approach is based on your need. Each business is unique in the assets and resources it has and requires a customized solution to provide the optimal benefit. Therefore we start with you. We analyze and assess your resources, capabilities, and “global fitness” and the consider domestic, regional, and global resources to develop multiple paths to strategically penetrate the Chinese market.

Once the internal assessment is complete, two paths are generated and compared:

  1. The Common Approach considers traditional methods of entering the Chinese market directly such as using a sales agent, distributor, business incubator, or creating a WOFE. This path has been well defined by history, well served by multiple providers, and comes with a defined bias. But to survive and excel in today’s rapidly changing markets, they rarely provides sustainable, long-term results.
  2. The Contemporary Approach optimizes global access points directly to your Chinese customers and results in an efficient and low cost method to enter the Chinese market. In addition, this also creates new opportunities to expand your current channels in the markets you serve and may open up new opportunities in markets not yet served. This approach provides a sustainable, long-term differentiation and a competitive advantage.

Once the internal assessment and both paths are completed, company executives are guided through a comparative analysis of the leading proposals. Depending on company needs, resources, goals and objectives, and risk aversity, we guide the process for you to choose a Common, Contemporary, or blended approach to deliver the best decision possible under your circumstances.